Everyone has seen a real estate sign at one point or another. However, what gets these crucial signs noticed? Whether strolling around a neighborhood or driving down a residential street, we’ve seen realtor signs advertise property details as well as the real estate company that represents the property. Like building signs, these postings only have a few moments to make the right impression and deliver the most important pieces of its message. Let’s go over some ways to design effective real estate signs that won’t overwhelm a reader with information.
Depending on the property type, there are several different sign options at one’s disposal. For example, banners are ideal for large properties like apartment buildings or condominiums. Single houses traditionally use colonial-style posts or even opt for smaller wire stake signs. The type of sign dictates the space and format you have to write your message. The size of the sign will determine the lettering and readability of the sign from a distance, which can dictate how much information can fit.
Real Estate Company Branding
Colors and logos are on nearly every real estate sign. Real estate companies take advantage of the display as an advertising opportunity to boost their brand visibility. Colors help make clear associations with a brand identity; several companies use their color schemes throughout most of their branding. As a result, real estate companies rely on the public to recognize their logos and colors so they can remember who to call when they are interested in their services.
The most effective signs — the signs that get people to the business — are often the ones that leave off a lot of the clutter. Real estate signs use eye-catching designs to convey essential information. Some examples include a contact name, phone number, website, open house hours, or even a scannable QR code. Further, not only is it easier to design an appealing and readable sign, but you won’t be distracting the reader with non-pressing info. Give enough information to intrigue the reader and direct them to where they can find out more.
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At High Mountain Signs, our priority is providing dependable service and signs for your event or business. We have over 34 years of experience in consulting, designing, permitting, producing, and installing signs. High Mountain Signs delivers attention-grabbing impact to your event or business throughout the areas of Baltimore County, Baltimore City, Pikesville, Towson, Roland Park, Ellicott City, Rockville, Columbia, Maryland, and beyond.
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